 |
 |
||
 |
 |
 |
 |
 |
 |
 |
 |
|
|
|
The Evolution of ENVISION |
|
|
The Origin
|
ENVISION was founded with one purpose in mind...to be the objective consumer champion. Our company is built on the principle that the consumer point of view is the best judge of ideas and predictor of brand success. We believe that the most effective brand strategic judgements are based on an empirical understanding of the consumer. That's why we combine the art of strategic thinking with the science of consumer research. |
|
The St. James Years |
In 1996, ENVISION merged with St. James Group to form St. James Associates. This effort doubled the firm's size and strengthened our commitment to the Art and Science of Brand understanding. We also added consumer psychologists and line marketers to our staff. As we deepened our resolve to base strategic direction on an empirically based understanding of the consumer, ENVISION separated from St. James Associates in late 1998. The original ENVISION concept – with an equal emphasis on both art and science – remains the cornerstone of our philosophy. |
| 1999 and Beyond | ENVISION has continued to thrive, completing the most successful year in the history of the company in 1999. We have worked with clients on more than 100 brands in more than 40 categories, both globally and domestically. |