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The scope of our assignments has ranged from the transformation and revitalization of existing brands to the creation and direction of new brands. Our role in collaborations with clients has varied from broad (encompassing all elements of the marketing plan) to more focused engagements (addressing a specific brand or consumer issue). Our backgrounds combine real world marketing line management and leading edge academic research experiences. The result is innovative, yet pragmatic solutions for our clients. Look for downloadable papers on topics relevant to current themes in strategic brand management. |