ENVISION: Products and Services

ENVISION's product offerings are rooted in Kevin Keller's Brand Philosophy and Principles. We've created third generation tools and processes, based on this philosophy and successful market implementation.

Brand Strategy
Strategy follows opportunity. ENVISION's unique Consumer Value Creation (CVC) defines the opportunities and strategies to capture. This process includes distinguishing requirements (antes) from preferences (drivers) and ensuring ownability.

Brand Portfolio And Brand Architecture
We'll help you plan for the future based on the five principles of brand architecture, including requirements for Consumer Value Creation (CVC). Brand portfolio insight includes determining current fit, extendibility and ultimate consumer opportunity.

Empirical Brand Positioning
The art of brand positioning is enhanced by the precise definition of "where to look" and what can be leveraged for true differentiation. ENVISION employs a unique blend of science ("the facts") and creativity ("the interpretations") to clearly provide brand and product/service direction.

Brand Equity Diagnostics
We'll employ the 11-dimension Brand Equity Model to assess what your brand and competitive brands stand for, and are vulnerable to, as well as what opportunities have been overlooked.

Consumer Segmentation
ENVISION understands markets and can define emerging needs in a way that is exceptional. Segmentation is only good when it is also predictive and directive. We'll help you to understand our three different approaches and apply the right one to your market.

Consumer Need State
Context is everything. We'll determine the situations, motivations and barriers to brand choice and teach you to understand which factors are essential – and which are not.

Brand And Consumer Feedback
ENVISION will take you beyond tracking to the preference drivers and critical variables that drive profitability. This is done by consumer segment and in total.